What Will Online Marketing Look Like in the Future? | Online Marketing

Most webmasters are currently concerned about what online marketing will look like in the future and the perplexing thing is that there is no one answer to their quest. Let’s put this into perspective; Google began its search engine operations in 1998. Yes, only thirteen years ago, when the Internet as we now know it was in its infancy. Some would argue that it is still is, although it might be moving into adolescence according to others. It is still evolving and adapting, so no one can predict the future with absolute accuracy.A few years ago it was the norm to have drop-down boxes and flashy banner ads, along with lightboxes which partially cover the text. Slowly, but surely, online marketers are realizing that such advertising tools are actually irritating visitors who are becoming increasingly more critical and sophisticated in their demands.Advertisers are also beginning to realize that pay-per-click ads are open to abuse, so there will undoubtedly be fewer of these around as the trend today is for pay-per-action ads which require a sale or a sign-up to an email or membership of a site before the webmaster with such ads on their site is paid. It might be that pay-per-click will make a comeback if the advertisers can find a way of deterring those ‘abusive’ clicks.Visitors to sites increasingly seek more information and content has to be entertaining, original and informative to gain traffic and keep customers. Webmasters who cannot write compelling texts will have to pay for the services of those who can and companies who specialize in SEO will have to have good content writers on their payroll.It may be that free copyright articles will be used so that more webmasters can use these articles instead of employing a copy or content writer.Social networking sites are beginning to dominate the world of advertising with large businesses having pages on Facebook and using Twitter to engage potential customers, ‘Tweeting’ when they have a new product or some other positive news. Certainly people are starting to wake up to the fact that such sites have a captive audience of potential customers and Facebook for one is determined to keep members on its pages by having a marketplace set up.Search Engine Optimization (SEO) is likely to be even more important to online marketers as they have to beat the competition in order to sell their wares or services. More sites will be using their services and it is time to start thinking about this if you are an online marketer whose sales are not as you would wish.YouTube is hardly ever mentioned in the world of online marketing, but I feel that this and other video sites are a good way of brand marketing. Other sites could utilize this idea to good effect. They might also begin to have two-way conversations with customers, as you can on blogs, engaging people in a meaningful dialogue would increase the site’s reputation and visibility as there’s nothing quite as valuable still as word of mouth advertising or perhaps Tweeting.Online marketers may think about allowing visitors to upload videos and photographs as well as to comment and give honest reviews. Such marketing strategies will be valuable in future if the current trends continue and social networking sites remain as popular and grow in the field of advertising and marketing.These are just a few of the ways in which online marketing could o in the future. Will online marketers be brave enough to try them out?

When Buying A Medical Transport Chair, Which Is Better, A Transport Chair Or A Wheelchair?

Medical transport chairs are necessary equipment in any medical service centre or any transport system for medical purposes. Any hospital obviously requires a number of these types of chairs for indoor and outdoor transportation of its patients. Every floor of the hospitals should be equipped with a few of the medical service chairs.Also it is important equipment for the ambulance services. Even airports and large railway stations are required to have a few of these chairs to carry the ill or handicapped persons. Any residential house needs to keep a medical one if a handicapped or seriously ill person lives in that house for indoor transportations. So, the transport chair has an overall demand in both residential and commercial places.There are specifically two types of transport chairs. The first type is the manual maneuvering chair. This type is mostly used in the hospitals and transportation agencies. And the second type is driven by the electricity generated by the battery installed in the chair. Obviously this second type is much more costly and commonly bought for personal usages. They are high-technology, completely automated medical rolling chairs which need the least effort to control and maneuver.Most people confuse the difference between the transport chairs and the wheelchairs. There are obviously a lot of differences between these two items. The first difference is that a wheelchair weighs substantially heavier than a standard rolling chair. The average weight of a wheelchair is 35 lbs; where the other medical chair commonly weighs in around 14-19 lbs.The propelling mechanism is completely different between wheelchair and transport chair. A wheelchair has small wheels on the front and large wheels at the backside so that the wheelchair can be self-propelled by the person sitting in the wheel chair. But a non-wheelchair version of these chairs has all four small wheels and it can only be propelled by a helping person. However, the automatic motorized version of these chairs has the advantage of being propelled automatically.One of the best advantages of a transport chair is obviously its light weight. The size of the transport chair is another great advantage. For example, if the width of the seat of a transport chair is 19 inches; then the width of the complete set-up is just 1 or 2 inches extra; where the wheelchairs have an extra width of 7-8 inches. Portability is perhaps the best advantage of a medical rolling chair. Any transport chair can be completely folded and can be carried in a small space of a car.There are a lot of companies that offer these options both for residential and commercial uses. 1 or 2 years of manufacturer’ warranty is often included with a medical transport chair. It is best for the users to search on the internet to find the suitable model for their usage. Obviously the values of these chairs vary according to the manufacturer and the facilities of a particular model.

How To Do Your Own Fashion PR

Having a fashion publicist is definitely worth the cost, but if you’re an emerging fashion designer, that may not be a business expense you can afford just yet. If you’re working with a zero budget for your PR campaign, don’t sweat. (Well, try not to.) Here are a few ways to get around that dilemma and pitch your fashion label on your own:1. Do research on how to pitch effectively.One of the biggest gripes that magazine editors have are weak pitches! If you’re going to go head-on with an editor, especially in fashion, have your pitch down to perfection as a PR professional would. Research what to say and what not to say. Know whom you are contacting by first name, last name, and title. Think of the “elevator pitch”. Can you introduce yourself and describe your company within 15 seconds? That’s how direct your pitch should be. List the basic who, what, where, why, when, and how in an easy, conversational tone, and conclude with an open-ended question about following up with you to send more information about your label.2. Getting a follow-up and properly responding.If you’re lucky, a fashion editor will get back to you in regards to featuring your collection in an upcoming issue. Be prepared for any requests that may be asked, i.e. designer bio, line sheets, lending agreements, or lookbook images. At this point, your lookbook or press kit should already be completed for your current collection, and make sure that it’s updated for every new season. Be swift in your responses to editors when they ask for things because they can easily move on to the next designer if you’re not keeping up with them. Remember, they have frantic deadlines and you’re considered to be on their time!3. Sending your press release to the media.A well-prepared press release can definitely alert the media of your new collection. Spend some time on PR distribution websites and study how the best ones are written. Follow the standard model of a press release and formulate a few paragraphs about the new release of your collection and about you as the designer. Set up a free account with press release distribution sites and schedule your releases to be sent out to the local media. You can also e-mail and fax your press release directly to news stations and newspapers (they’re always looking for local stories to cover). Who knows – what if you’re called in to be featured in a morning news segment? That’s definitely a good look for your press portfolio.4. Invite the media to your launch party.If you plan on celebrating the launch of your new collection, you’re responsible for securing the venue, setting up the event, and sending out media invites. It’s best to send formal invites to editors through the mail at least 3-4 weeks in advance so that gives them the opportunity to pencil you in their schedule. Fashion bloggers are also great to invite, of course. Event photos, blog write-ups, and Twitter mentions from different bloggers means more publicity for your fashion line, which you need in order to attract more customers. Make sure to save your press clips and send thank-yous to anyone doing coverage of your event.5. Make friends with fashion stylists.Another way to possibly have your fashion line featured in a magazine is to have a stylist hook-up. They’re always pulling clothes for photo shoots and looking for hot, new designers to work with. Get acquainted with some fashion stylists in your area by using social media and going to different fashion events in your city. It’s also good to know a lot of photographers, models, and makeup artists who can probably help get your collection used in an editorial photo shoot.There’s so much work that goes into handling the PR side of a fashion label that more than likely should be handled by a pro. Once your label starts becoming increasingly profitable, hiring a good PR team to help you market your brand would be the best way to go. While it’s in your hands for now, do tons of research on the job of a fashion publicist and implement some of those ideas into your own marketing campaign.

Collaborative Working And The BS11000 Standard In Healthcare

IntroductionThe provision of healthcare is, by necessity, a collaborative endeavour that involves people with a wide range of skills and who often work in different organisations. Effective collaboration between individuals, teams and organisations reduces costs, improves quality and reduces risks of all types. More importantly, when done properly, collaborative relationships help create additional value to all parties, whether that is the introduction of innovative working practices, more efficient provision of services or even working together to remove risks from an established processes.Healthcare organisations are already investing time and effort in service improvement, cost and efficiency programmes, risk reduction initiatives and many other programmes that involve more than one group, or one organisation, working together. The introduction of collaborative working into healthcare is not about launching new initiatives but about enhancing the effectiveness of existing programmes.However, often the ability of healthcare organisations to realise the benefits that arise from working collaboratively is hampered by a range of problems such as previous attempts at collaboration that have gone wrong, unaddressed competitive pressures between the partners and differences in working practices. Of course, successful collaborative relationships are not just built on tangible things such as contracts, risk registers and implementation plans and there is clearly a need for honesty and openness, mutual respect, active sponsorship and behaviours that create trust between those involved.How important are these intangibles? Well, it doesn’t matter how detailed a contract is if the parties mistrust each other. Similarly, even the most detailed plans cannot accommodate a lack of mutual respect.BS11000, the world’s first collaborative relationship standard, provides an evidence based framework that enables healthcare organisations to collaborate on a range of projects such as;
Health and social care partners working collaboratively across a region to improve the provision of Urgent Care services.
Community Healthcare and Acute Care partners working collaboratively to reduce excess bed days.
The development of a joint cancer strategy involving multiple organisations, third sector partners and others.
In the next section we will provide an overview of BS11000 and how it is already supporting the healthcare sector.BS11000 in HealthcareBS11000, the new Collaborative Business Relationships standard launched by the British Standards Institute (BSI) in 2010, provides an evidenced based framework that enables healthcare organisations to collaborate on both internal and external activities. BS11000 provides a formal structure that cuts through the complexity of healthcare relationships and enables participating organisations to realise tangible benefits whilst at the same time driving the right behaviours to ensure the collaborative relationship leads to the right outcomes.Collaborative working is not new to the healthcare sector but the current combined pressures of reform, reducing budgets and increasing demand for key services creates a new imperative for organisations to develop even more effective collaborative relationships.A collaborative relationship is not the same as a purchasing relationship. In collaborative relationships the parties are required to provide executive sponsorship, identify joint objectives, develop and manage joint plans and face up to, and resolve, challenges and disputes. The focus of collaboration is on working together to establish and manage a robust relationship that enables organisations to deal effectively with changing environments and is therefore more flexible than the traditional purchaser/supplier relationship.BS11000 provides a step-by-step approach to building collaborative working relationships from initial sponsorship to delivering value. It is also important to identify how to recognise when it is time to bring a collaboration to an end and BS11000 also provides a structure to help organisations successfully bring this about whilst leaving the relationship intact.BS11000 has already been widely adopted by organisations as diverse as the MOD, Network Rail and BT to help them manage the many and complex relationships they have. Collaborative working will be at the heart of the provision of healthcare services in the future with the BS11000 standard already referenced in Department of Health commissioning guidance and the forthcoming Procurement guidelines.This recognition that collaboration can deliver significant benefits to organisations, patients and the wider economy will be the driving factor in the rollout of BS11000 across the healthcare sector in the UK and the subsequent adoption of BS11000 as an International Standard in the future.In the next section we will briefly explore the 8 stages of BS11000 and how they apply in a healthcare context, before going on to discuss the process for introducing BS11000 to your organisation.The Structure of BS11000BS11000 is structured into three phases and eight stages that are summarised n the following sections.Phase 1: Strategic- AwarenessThis stage is concerned with identifying an executive sponsor (termed a Senior Executive Responsible or SER in BS11000), defining the overall business objectives and the business case for collaboration. It is also the time to start segmenting relationships and identifying the skills and behaviours you will need. Two important aspects of this stage are to undertake an initial risk assessment of any collaboration and to create the backbone of a Relationship Management Plan (RMP). The RMP provides a single point of access for all documentation relating to the collaborative partnership including terms of reference, objectives and working practices.- KnowledgeThis stage is concerned with defining the drivers for forming a relationship, identifying how you will manage the knowledge between the partners, assessing the market and defining your requirements from your collaborative partners both in terms of tangible elements such as operational performance and intangibles in terms of behaviours. It is also the right time to consider your initial exit strategy for the collaboration as this will help you to set out on the right foot with partners in the following stages. Lastly, this stage is concerned with understanding any business continuity and corporate social responsibility (CSR) issues that might arise, as well as updating the Relationship Management Plan (RMP).- Internal AssessmentThe third stage of BS11000 is focused on understanding and removing internal constraints including changing (and embedding) any policies and procedures that are affected by the collaboration. In addition, this stage is focused on determining the profile of the partner or partners you intend to work with and evaluating how you will fill any knowledge and skills gaps.Phase 2: Engagement- Partner SelectionThe fourth stage of BS11000 is concerned with selecting your collaborative partners. Once selected, it is important to develop common objectives and agree how the parties will negotiate with each other day to day. Historically, this is the point at which organisations have started their collaborative relationship and have therefore not done all of the important ‘pre-contract’ actions that are often at the heart of later problems in the collaboration.- Working TogetherThe processes of working together start with contracting as the basis of the legal agreement between the parties, but more importantly from a collaborative perspective is the need to identify skills gaps between the parties and establish a joint management team. There is also a need to establish how the parties will work together and monitor performance on an on-going basis. Of course, throughout there is a need to update the Relationship Management Plan (RMP) with any new information that arises.- Value CreationThe sixth stage of BS11000 is concerned with generating value for all parties, whether that is financially measured or put in more intangible terms such as improved staff morale, increased flexibility or something else. This is where integrated teams, called Joint Innovation Groups in the standard, are used to change the way that things work and improve processes day to day. At this stage it is clear that BS11000 naturally aligns with Lean/Six Sigma/Cost Improvement or similar initiatives. The focus is on working collaboratively to enable the parties to innovate. It is also an important step to consider how the parties will learn from experience.Phase 3: Management- Staying TogetherStaying together in any relationship means dealing effectively with day to day activities, monitoring the health of the relationship and taking steps to not let disputes get out of hand. Again, like any relationship this is also about ensuring that levels of trust between the parties remain high and that the parties agree, in advance, the exit strategy they will use to bring the collaboration to an end at the right time (as opposed to experiencing a relationship blowout).- Exit StrategyThe final stage of the BS11000 standard is concerned with successfully bringing collaborations to an end when the time is right. This means dealing with defining the triggers that will signal when the time is right as well as dealing with any transition and continuity issues that arise. It is often beneficial to consider further opportunities for collaboration between the parties because, if it works, why wouldn’t you want to work with each other again?Benefiting from BS11000The evidence based structure that BS11000 brings to collaborative activities in healthcare generates its own benefits both in terms of creating a structure to enable organisations to collaborate together as well as driving the right behaviours between the parties. However, for some there is additional benefit in attaining the accreditation from BSi, the British Standards Institute, that recognises organisations who have successfully adopted the principles of BS11000 in the way they work on a wide range of collaborative activities.