What Will Online Marketing Look Like in the Future? | Online Marketing

Most webmasters are currently concerned about what online marketing will look like in the future and the perplexing thing is that there is no one answer to their quest. Let’s put this into perspective; Google began its search engine operations in 1998. Yes, only thirteen years ago, when the Internet as we now know it was in its infancy. Some would argue that it is still is, although it might be moving into adolescence according to others. It is still evolving and adapting, so no one can predict the future with absolute accuracy.A few years ago it was the norm to have drop-down boxes and flashy banner ads, along with lightboxes which partially cover the text. Slowly, but surely, online marketers are realizing that such advertising tools are actually irritating visitors who are becoming increasingly more critical and sophisticated in their demands.Advertisers are also beginning to realize that pay-per-click ads are open to abuse, so there will undoubtedly be fewer of these around as the trend today is for pay-per-action ads which require a sale or a sign-up to an email or membership of a site before the webmaster with such ads on their site is paid. It might be that pay-per-click will make a comeback if the advertisers can find a way of deterring those ‘abusive’ clicks.Visitors to sites increasingly seek more information and content has to be entertaining, original and informative to gain traffic and keep customers. Webmasters who cannot write compelling texts will have to pay for the services of those who can and companies who specialize in SEO will have to have good content writers on their payroll.It may be that free copyright articles will be used so that more webmasters can use these articles instead of employing a copy or content writer.Social networking sites are beginning to dominate the world of advertising with large businesses having pages on Facebook and using Twitter to engage potential customers, ‘Tweeting’ when they have a new product or some other positive news. Certainly people are starting to wake up to the fact that such sites have a captive audience of potential customers and Facebook for one is determined to keep members on its pages by having a marketplace set up.Search Engine Optimization (SEO) is likely to be even more important to online marketers as they have to beat the competition in order to sell their wares or services. More sites will be using their services and it is time to start thinking about this if you are an online marketer whose sales are not as you would wish.YouTube is hardly ever mentioned in the world of online marketing, but I feel that this and other video sites are a good way of brand marketing. Other sites could utilize this idea to good effect. They might also begin to have two-way conversations with customers, as you can on blogs, engaging people in a meaningful dialogue would increase the site’s reputation and visibility as there’s nothing quite as valuable still as word of mouth advertising or perhaps Tweeting.Online marketers may think about allowing visitors to upload videos and photographs as well as to comment and give honest reviews. Such marketing strategies will be valuable in future if the current trends continue and social networking sites remain as popular and grow in the field of advertising and marketing.These are just a few of the ways in which online marketing could o in the future. Will online marketers be brave enough to try them out?

Cosmetic Dentistry Procedures

A flashing white smile is indeed one of your secret weapons. When bargaining with the grumpy salesperson that will not budge, flash him your great white smile and you will go home with that fabulous blouse 50% cheaper. While walking on the street, you flash your pretty white smile at the sad old lady sitting on the park bench and her face lights up, and so do yours. You just made a person’s day and by doing so, you just made your day as well.Smiles can go a long way. You should never underestimate the power of a single smile. It is both beneficial for you and those who are lucky enough to witness smiles. It costs nothing and yet it is capable of enriching those you give it to. And to think that smiles are good for your heart and for your overall well-being.To make your smiles ultra perfect, you have to take care of your “smiling machine” and that is your teeth in particular. And thank heavens for technology, as major developments have been made in the field of cosmetic dentistry, making that smile of yours as perfect as possible.And in this field, the cosmetic dentistry in Dubai is not far behind. In the government’s efforts to step up its medical tourism industry, dental services in Dubai have also been improving greatly.Cosmetic dentistry in Dubai is about competent and friendly dentists, latest methods and the most modern facilities. Basically, this means cosmetic dentistry in Dubai is about getting your money’s worth.Cosmetic dentistry, as opposed to traditional dentistry that focuses only on oral hygiene and oral diseases, focuses more on the aesthetic aspect of your mouth and teeth. In a nutshell, cosmetic dentistry is about improving your smile.There are many procedures that fall under this category. For example, dental fillings are not limited any more to the colored materials that can leave spots on the teeth. With cosmetic dentistry, patients have the options to choose fillings from porcelain and other materials to make it look as real as possible to enhance oral appearance. Teeth whitening is another procedure to improve or enhance smile. Bleaching teeth will take away the color stains from your teeth due to years of smoking and drinking coffee, tea and red wine. Dental veneers on the other hand are porcelain or plastic laminates used to take care of worn tooth enamel, uneven tooth alignment and cracks and chips on the teeth. Also, bonding is a procedure that can solve cracks, chips and tooth gaps.Cosmetic dentistry is also able to replace your real teeth with prosthetic ones that look like the real stuff. Dental implants are synthetic tooth root replacements for uprooted teeth.These are just few of the procedures and with the advancing technology and research in the field of cosmetic dentistry, we can expect more dental breakthroughs in the future. In the meantime, the services available in cosmetic dentistry can already do wonders for you and your smile!

10 Money-Saving Travel and Vacation Tips

Vacation is becoming more and more expensive. Here are ten common sense tips to help you save money on your next vacation.1.Rent a car. What sounds expensive can actually often save you money. Consider renting a car instead of using the airport shuttle. Many times the cost of the shuttle is more than that of a modest car rental – and you have the flexibility of having available transportation. Also, if you are driving to your destination, renting a car instead of using your own vehicle is often cheaper than the extra wear and tear on your own car. Take advantage of coupons to upgrade to a larger, and more comfortable, vehicle.2.Eat breakfast where kids eat free and split meals. This can mean an enormous saving for a family of four or larger. Children are many times too excited or tired to eat much at a time. Restaurants that are kid friendly are more than happy to accommodate special requests for extra plates.3.Eat lunch in your room. You will be surprised how good a peanut butter sandwich, chips, and fresh fruit tastes away from home, and everyone gets a needed break from the heat and crowds of tourist destinations.4.Take advantage of coupons. Whether it is for lodging, food, or attractions – coupons SAVE money! Find them everywhere… online, in local newspapers, at convenience stores, motels, etc. Always read the fine print carefully for terms of the coupon.5.Bring your own stroller. This can save $7 to $10 a day at some of the attractions.6.Bring along individual refillable water bottles. These can be refilled at the hotel and at attraction water fountains. A family of four could easily spend $20 or more a day buying water.7.Take advantage of multiple day passes at the attractions. This is especially a good deal when they can be used anytime.8.Make your own reservations. Many hotels and airlines offer additional discounts and specials for booking online.9.Give each child a set amount to spend. You can tame the “gimmes”, and your pocketbook at the same time, by giving children a preset spending limit for souvenirs. Also, invest in an autograph book (about $6 at most attractions) and watch the fun as the children collect the “autographs” of their favorite characters. My girls still cherish their “Barbie” autograph obtained at Epcot several years ago.10.Spend the day away from the attractions. You are paying for that hotel swimming pool… use it! Spend the day at the beach or a nearby museum. The shopping areas near the major attractions (like Downtown Disney) have children’s play areas, providing an inexpensive day of fun for the little ones.

Stock Investing: Best Investment Strategy for 2014 and Beyond

Stock investing is the growth engine of your investment portfolio, but in 2014 and beyond your best investment strategy could be to cut your investment exposure in stocks (also called equities) and stock funds (also called equity funds). Face it: equities and some stock funds have run up 150% in the past four to five years and this run could be about over. Why invest money here (more money) now?Stock investing has been very profitable in the past few years. The truth of the matter is that stocks and stock funds have been the best investment for the average investor for questionable reasons. In this extremely low interest rate environment, who wants to invest money in bonds, bond funds or any other interest-paying investment vehicle? In the world of stock investing, investors want to see a growing economy, rising corporate profits and growth in corporate sales. In recent years corporate profits have been a product of cost cutting vs. increasing sales. Corporate America has been reluctant to hire employees.Our government has, by design, kept interest rates artificially low to stimulate the economy and bring unemployment down. They’ve done this by BUYING longer-term debt securities, like their own Treasury securities… to the tune of $85 billion a month in 2013. This made stock investing the best investment game in town, and kept interest rates low. In 2014, many economists expect that this will unwind and interest rates are likely to increase. At that point stock investing could be a whole new ball game. Equities might not be your best investment.Invest money in stocks or stock funds if you believe that our government’s efforts will create a new wave of growth in the economy, in jobs, and in corporate sales. Do not rush out to invest money (more money) if you think higher interest rates will follow and choke economic growth. Remember, higher interest rates can hurt sales as purchases bought on credit (cars, homes, credit card purchases in general) decline. Higher rates can also hurt corporate profits because they increase the cost of borrowing money. Corporations borrow a LOT of money.That’s one view of stocks for 2014 and beyond, based on a fundamental view of stock investing. The other approach is the technical viewpoint. With the stock market on a four to five year roll, near all-time highs and up 150%… it could be due for a correction. If you invest money in stocks or stock funds now, you could be arriving at the party late. This is not rocket science, but consider 2000-2002, and 2007-2009. These were brutal bear markets that handed investors losses in the neighborhood of 50%. Only after these bear markets ended were stock funds the best investment for the average investor (for about 5 years).Well, it’s been about 5 years now since the recession (financial crisis) was officially put to bed. High unemployment is still with us and economic activity and growth is nothing to write home about. The real dilemma for investors in 2014 and beyond is that there appears to be few (if any) good or best investment prospects on the horizon. The only cheap asset class around is CASH. To earn even 1% on a CD you must shop around. Why invest money in a money market fund when they pay virtually nothing in return?When investors look at the apparent lack of investment opportunities out there and see equities going up they tend to want to jump on the band wagon and invest money in stocks and equity funds. History tells us that stock investing in an inflated market can be dangerous to your financial health. Sometimes your best investment is a safe and boring one like a short-term CD, savings account or money market fund. In 2014 your best investment strategy may be to cut back on stock investing and opt for more safety.