What Will Online Marketing Look Like in the Future? | Online Marketing

Most webmasters are currently concerned about what online marketing will look like in the future and the perplexing thing is that there is no one answer to their quest. Let’s put this into perspective; Google began its search engine operations in 1998. Yes, only thirteen years ago, when the Internet as we now know it was in its infancy. Some would argue that it is still is, although it might be moving into adolescence according to others. It is still evolving and adapting, so no one can predict the future with absolute accuracy.A few years ago it was the norm to have drop-down boxes and flashy banner ads, along with lightboxes which partially cover the text. Slowly, but surely, online marketers are realizing that such advertising tools are actually irritating visitors who are becoming increasingly more critical and sophisticated in their demands.Advertisers are also beginning to realize that pay-per-click ads are open to abuse, so there will undoubtedly be fewer of these around as the trend today is for pay-per-action ads which require a sale or a sign-up to an email or membership of a site before the webmaster with such ads on their site is paid. It might be that pay-per-click will make a comeback if the advertisers can find a way of deterring those ‘abusive’ clicks.Visitors to sites increasingly seek more information and content has to be entertaining, original and informative to gain traffic and keep customers. Webmasters who cannot write compelling texts will have to pay for the services of those who can and companies who specialize in SEO will have to have good content writers on their payroll.It may be that free copyright articles will be used so that more webmasters can use these articles instead of employing a copy or content writer.Social networking sites are beginning to dominate the world of advertising with large businesses having pages on Facebook and using Twitter to engage potential customers, ‘Tweeting’ when they have a new product or some other positive news. Certainly people are starting to wake up to the fact that such sites have a captive audience of potential customers and Facebook for one is determined to keep members on its pages by having a marketplace set up.Search Engine Optimization (SEO) is likely to be even more important to online marketers as they have to beat the competition in order to sell their wares or services. More sites will be using their services and it is time to start thinking about this if you are an online marketer whose sales are not as you would wish.YouTube is hardly ever mentioned in the world of online marketing, but I feel that this and other video sites are a good way of brand marketing. Other sites could utilize this idea to good effect. They might also begin to have two-way conversations with customers, as you can on blogs, engaging people in a meaningful dialogue would increase the site’s reputation and visibility as there’s nothing quite as valuable still as word of mouth advertising or perhaps Tweeting.Online marketers may think about allowing visitors to upload videos and photographs as well as to comment and give honest reviews. Such marketing strategies will be valuable in future if the current trends continue and social networking sites remain as popular and grow in the field of advertising and marketing.These are just a few of the ways in which online marketing could o in the future. Will online marketers be brave enough to try them out?

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