Organic SEO – Great Return on your Marketing ROI

Well, what I have long suspected seems to be true. Organic methods
of search engine marketing simply must be taken seriously.What is organic SEO (I prefer SEM)? Well, while I have read many different
versions, it is basically SEM, (search engine marketing) that utilizes
SEO and submission tactics that are ‘by the rules’ or ‘white
hat’ for natural listings (non paid listings). According to the Organic
SEO Wiki, (http://www.organicseo.org/);”Organic SEO refers to the manual type of page optimization vs. automatic
submittal and page alteration.” And “can be implemented by one motivated
person, or you can always hire someone to do it.”In short your inclusion to the major search engines is via
non-paid inclusion routes. Now this isn’t to say that one hasn’t
paid a firm to do so for them. It merely means one didn’t pay the SE themselves
for placement. Your SERP (search engine results position) is garnered by adhering
to the algorithms that dictate results.Personally I would even start to question some SEO tactics (can you say Paid
linking and reciprocal linking) as being ‘Organic’. Search engines are now starting
to pick up on and even penalize such tactics. Theory being
that if 300 links show up to a website in one day, then it was artificially
created. Not an ‘organic’ process of individuals enjoying the site
and putting links to it. Some of these so called ‘legitimate’
SEO tactics should be falling to the way side as SE’s strive
to give better organic results themselves.Let’s look atthe numbersLarge numbers of larger companies use SERPs to build brand more than they do
for actual sales, showing the power of the internet for supporting offline sales.Looking at data from the December 2005 SEMPO study, it is reported that the
number one reason, at 62%, was to increase brand awareness.
Number two (at 60%) was to sell brand awareness. This data reveals that search
engine advertising is used as both a direct response and branding tool.Why are organic SEO techniques so important?It’s simple. I marketing terms it is the best way to reach one’s
audience. All the paid inclusion and PPC advertising is not as potent
as one would hope. Users have tuned out many of these platforms making them
poor on the ROI. In fact, getting good SERPs through proper organic SEO and
SEM is currently the greatest return for your Web Marketing dollar.
Problem is, business just aren’t using it properly.Case, and point; According to the December 2005 SEMPO/Intellisurvey report,
83% of online dollars are spent on paid placement and only
11.2% is spent on organic search, (meaning inhouse or outsourced
SEM and SEO work and the like). Problem is that the surfers of the world look
at things differently. The findings from the iProspect study show 61% of internet
searches think natural listings are more relevant.So you’re not in the consumer marketplace? You’re a B2B company?
Still no luck. A 2004 Enquiro study found that B2B users had a 63% preference
for organic. Interestingly, according to a 2005 MarketingSherpa report, “organic
SEO gets a higher conversion rate than does sponsored search.”Putting it all togetherWhat’s it all mean? You should be spending more time, effort, and money
towards improving your natural search results. It is an undervalued
area for most online endeavors and can certainly pay dividends and improve
the ROI on your marketing dollar.Start working on your organic SEO today, before one of your competitors read this article!

Comments are closed.